Showing posts with label i. Show all posts
Showing posts with label i. Show all posts

Sunday, February 17, 2008

boom town jalandhar


A city going hammer and tongs
Jalandhar, for long the poor cousin of Ludhiana, is fast coming into its own. The city is a case study for globalisation at work. Its growth story is unique in two respects: it’s exports-led and manufacture-driven; and it lies in the Doaba area of Punjab, home to a staggering 6 million non-resident Indians—a population equal to that of New Zealand’s.
A major trigger for growth is a property boom, which appears speculative. Says real estate consultant Arjit Kapooria, “On the Grand Trunk Road that flanks the city, the government-auctioned price for an acre of land three years ago was Rs 50 lakh. Today, in the smae area, it’s a staggering Rs 4 crore.
A large part of this growth is fuelled by the buying spree of NRIs.”
Land authorities estimate that NRIs have ploughed Rs 300 crore into buying property in the doaba in the last five years. Add to that the industrial growth, and the exuberance in the property market appears rational. Reliance and DLF are looking for large plots. Fourteen malls are under construction in the Jalandhar area and Radisson has set up a 5-star hotel in the heart of the city.
The driver for this growth is connectivity between Jalandhar and nearby towns. As one approaches Jalandhar, one can see work along the highways for miles around. The Ambala-Jalandhar road is being six-laned; so’s the one connecting the city with Ludhiana.
Exports are where Jalandhar really shines. With Indian exports growing 27% in 2006, these are good times for the city. It leads India in the exports of hand tools, Sports goods and leather. Says Surjit Jolly of the Sports Goods Manufacturing Association, “Sports goods are a true free-market story.
We get no sops from the governm-ent, yet we export Rs 600-crore worth of goods.
If, like Pakistan, we get non-duty imports for raw material, this industry can become a Rs 5,000-crore business within five years.”
Jalandhar is also a focal point for leather with estimated exports of Rs 300 crore last year. However, like elsewhere, globalisation and competition have also brought pain to the city. It is consolidation time, and smaller units are finding survival difficult. The high duty on machinery that the industry needs is also an impediment to growth.
Since Jalandhar is a manufacture-driven growth story, it has created enormous employment opportunities. With an estimated 3.5 lakh migrant workers from eastern UP, Bihar and Orissa, social tension is also growing. Locals can’t do without the labour and yet there is an undercurrent of resentment. I decide to visit a local liquor shop at the eastern edge of the city. It is a tough and dangerous place. Fights break out without warning over trivial issues.
I am sitting next to Hamid Rahim from Barabanki in UP. He and his friends work at a foreign Sports goods manufacturer’s outlet. The working conditions, they tell me over packs of country liquor, are as bad as before but the pay is better.
Semi-skilled labour gets about Rs 2,000 a month plus overtime. Even then there is shortage of labour. Says Rahim: “The real issue is lack of proper places to stay. If we had hygienic dormitories, we could save so much more money.” Is Jalandhar Inc listening?
On my last day in town, I meet the perfect example of the change that in engulfing this city. In Model Town, the downtown shopping arcade, I walk into a very busy shop swarming with youth. It’s a tattoo shop. I chat up Pammi Ahuja, 23, who is looking for a new kind of globalisation-induced opportunity. Having finished her airline course and English diction course, she has recently been hired by a foreign airline. She is morose though as she can’t have a tattoo (the airline forbids them). Globalisation, however, is leaving a mark on her life perhaps without her even realising it in this bustling city of Punjab notorious for female foeticide.
In Jalandhar, you realise that for India to sustain job growth, industrial production and manufacture hold the key. A recent Cap Gemini report hinted that India might yet become a manufacturing hub of the world to compete with China. For that to happen, a thousand Jalandhars will need to boom.

Tuesday, February 12, 2008

book publishing is big business in india


Publishing gains currency
On the face of it thin crowds at the world book fair underway in Delhi would point to a dampener in sales. Nothing could be far from the truth as far as the publishing industry in India is concerned. . The 3000 crore Indian publishing industry is thriving.

Three factors are driving the growth of publishing in India. The first is the retail revolution some of the stores such as landmark and Oxford have sprawling bookshops in access of 10,000 square feet. This was unheard of in India even three years ago. The footfall is at the malls and the bookshops and only the die-hard bookworm or the industry associate needs to make the trip to the book fair.

The second important driver is the rise in literacy in India. It is estimated that 200 million Indian have access to books in at least one language. A Ficci Pwc study showed that book readership grew at an average of 20 per cent per year since 2000.
The third driver is outsourcing. The global out sourcing market for book publishing is $2.5 billion. India accounts for a minuscule percentage bit the growth are robust. The labor arbitrage is obvious - it costs 50 % less to design typeset and print books in India when compared to the west. . However the industry is unable to fully leverage the biggest opportunity. For one thing the tariffs on paper are prohibitive making the industry uncompetitive for large-scale projects. Compared to India the free port of Singapore offset much higher labor costs by having a tariff structure that has made it a global publishing hub.
The book industry is also hampered by poor distribution as well as inventory management techniques. The time for books gathering dust on the shelf are coming to an end in the retail chain. If the publishing industry shapes up it can ship out a large volume of books though the off shoring model.
To fully employ the opportunity the publishing industry will need to introduce automation and bring to book lacuna such as inventory miss management and distribution hiccups. Not doing so could result in India loosing out to other countries in this segment.